Marcelo Guzman

Proven Success. Proven Results.

You have decided to sell your home. You're anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it's worth. Before doing anything else, it is advisable to sit down with me to clarify your motivations and create a comprehensive time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home.

LISTING PROCESS
at a glance

CONSULTATION

MARKET RESEARCH

STRATEGIC PRICING

HOME STAGING

PRESENTING THE HOME

PHOTOGRAPHY + VIDEOGRAPHY

NEGOTIATION

CLOSING

PRINT + DIGITAL ADVERTISING

ESCROW

WHY SELL?

Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on relocating to another neighborhood, school district, city, or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will facilitate the agent in determining the most suitable option aligned with your specified financial, lifestyle, and real estate goals.

WHEN TO SELL?​

You should immediately establish your time frame for selling. While selling is an urgent matter for many sellers, it may not be the case for others. If you need to sell quickly, I can expedite the process by providing you with a comprehensive market analysis and action plan to achieve all your goals. If there is no immediate urgency to sell, we can sit down and thoroughly review the current market conditions to determine the most favorable time for you to sell.

MARKETING THE RIGHT WAY

THE REAL FACTS

When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will ensure that your home is exposed to thousands of motivated buyers. Ultimately, my goal is to give your home the necessary exposure to highlight its best qualities.

THE RIGHT PRICE​

I promptly create a customized marketing plan with an optimal price. A well-priced home often generates competing offers and drives up the final sale value. My market analysis considers the most actively searched prices and home values in your area, encompassing expired listings and properties currently available.

THE RIGHT EXPOSURE

When marketing your home, I develop a listing that highlights its unique and marketable features. I then expose your home to potential buyers by listing it on the local MLS® as well as broader platforms, new listings sheets, and real estate publications. My nationwide network of professional real estate contacts and buyers will also have the opportunity to explore your listing.

 

EFFECTIVE INTERNET MARKETING​

In addition, I utilize the Internet and our innovative website to make your listing highly visible. Since most buyers primarily search the web when looking for a home, incorporating effective online marketing strategies is a vital part of your overall marketing plan.

THE BEST DEAL​

When you list your home with me, there are no additional costs. When you start receiving offers, I will represent you during the emotionally charged negotiating process and ensure that you secure the best price and favorable closing terms, which will be clearly spelled out. As your professional aide, I will also oversee all paperwork related to the sale.

EFFECTIVE INTERNET MARKETING​

Advertising is important. Exposure is key. Having the right marketing products not only helps define your home but also highlights its great qualities. However, great qualities cannot be highlighted with poor products; they go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property for sale in the Miami real estate market. These products include:

YARD SIGNS:

A yard sign is a great way to advertise the availability of your home to people interested in your neighborhood or those getting acquainted with your community. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure.

BROKER TOURS & OPEN HOUSES:

The broker tour opens up your home to agents from various firms. It is an effective and convenient way to showcase the great qualities of your home that may otherwise be missed and for other agents to bring their buyers to see your property. I help showcase your home by highlighting its greatest features.

SALES BROCHURES & FACT SHEETS:

I am committed to marketing your home with high-quality materials that represent the time and effort you have invested in obtaining and maintaining your home.

+1 305-600-6679

info@marcelohomes.com

1701 Ponce de Leon # 206 Coral Gables, FL 33134

9AM - 6PM Mon- Sat

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